Travis Shaffer's "Sorority Skin Tones: A Pantone Color Guide"

Tanning to the point of turning orange is predominant in Indiana and I really like Travis's project drawing attention to the ludicrousness of this action. In addition, these are all the wrong colors I generally run from and to find them sought after hues is both amusing and frightening. From the website:

"The 20 Pantone Colors included in this book are sourced from color averaged screen captures isolating the necks, chests, legs, foreheads, etc. of the 10 largest American sororities via their official facebook pages. This book is hand screen printed using official PANTONE brand paints."